More thoughts on Chick-fil-A

Blog contributor David Kosub did a nice job of explaining why swapping fast-food for fast-food at a major intersection in the neighborhood represents not much of an opportunity in this post. Here are my thoughts on Chick-fil-A that I originally started composing as a way too long comment to his post.

1. Make community engagement useful. Chick-fil-A representatives are scheduled to attend ANC 4B’s meeting on November 25. I hope they bring at least a basic one-pager/fact sheet with an overview of the project, the process, timeline for when certain steps of the process will take place, construction plans, and answers to questions already asked by residents that can be posted on 4B’s website so that everyone is on the same page. This is basic community engagement and even though this is a by-right project, Chick-fil-A should want to be a good neighbor and there should still be a basic level of engagement.

2. Make the public space permit process useful. We have been told that the only public comment process required for this project is DDOT’s public space permit process. ANC 4B will have an opportunity to comment on Chick-fil-A’s application once that is submitted. I really hope DDOT and the development team have some fantastic ideas about how to manage accessing this corner location. As David mentioned in his post, I do think there is also an opportunity to make this space as attractive as possible for that corner, especially if Chick-fil-A is going to be leasing this space for many years. The existing KFC building is not an eyesore to me, but if the Chick-fil-A team is going to knock down two buildings (one of which is an eyesore) and put up an entirely new one, might as well make this corner as visually appealing as possible. For example, they could do a lot with native landscaping to deal with stormwater runoff. How they design the outdoor seating and the exterior of the building, having adequate trash receptacles, placement and containment of their dumpster, all those are things that I hope they are prepared to address. And I do hope The Parks Main Street will present some ideas to Chick-fil-A for this part of the process.

3. Provide traffic mitigation measures. At the Lamond-Riggs Citizens Association (LRCA) meeting on November 4, the Chick-Fil-A representatives noted that there will be a dual lane for ordering, which they say will allow the location to accommodate more cars on the lot and minimize the number of cars in the street. But I am guessing there will still be lots of cars idling in the street. We know that Chick-fil-A is just very popular and people are completely willing to wait in long drive-thru lines for their food (no judgment, just fact). A traffic study still needs to be done, but I would like to know what other mitigation measures they will take, such as utilizing traffic control officers if that becomes necessary or staff to walk the lines to speed up the order process.

4. Have interior seating. They could not answer the question of how much of the buildable lot (the KFC plus the former Dakota Liquor building next door) they are using for the building itself. As noted, the new building will be approximately 2,600 square feet, which is a fairly decent size for an operation that is not planned to have interior seating. I am not sure how big the current KFC is, but I am really curious about why they say there is no room for interior seating. For comparison the Five Guys at Fort Totten Square, which does have interior seating, is roughly 2,200 square feet. I suspect the decision has more to do with staffing decisions and construction and business financing than “room,” but that is just speculation on my part. I do think having a little bit of interior seating would be better and make this a more walkable location, especially if they really do keep the number of parking spaces minimal at nine or less. I am curious how many public restrooms there will be. To me, what would be even better is if they built a location like the one in downtown Silver Spring. Of course I have to acknowledge that there are large parking garages in downtown Silver Spring for people to park, which we do not have in this neighborhood. And of course they are attracted to this location precisely because it already has a drive-thru so they do not have to jump through hoops to put one in. Still, parking and interior seating do not have to go hand-in-hand and this location should have interior seating.

5. Support the community and support local. The Chick-fil-A representatives are likely aware of the reputation of its owners, who support anti-LGBTQ causes. The representatives made a point of noting that while Chick-fil-A corporate is responsible for leasing, purchasing equipment, and building out each restaurant, each Chick-fil-A has its own operator who is responsible for hiring and who decides what kinds of groups to support. This distinction between the corporate owner and the franchise operator is a point that has been made before in response to protest. This distinction of course might not matter to some, but if Chick-fil-A does get this location off the ground, people should not be shy in recommending how this location can support community groups.

6. This could be a good opportunity for the neighborhood, maybe. Objectively speaking, Chick-fil-A is probably a higher quality fast food restaurant than KFC/Taco Bell (don’t @ me). When you look at the Vibrant Retail Streets Initiative that was done for this neigborhood in 2015, Streetsense and DC’s Office of Planning stated that for a neighborhood like this one with a few long-term businesses and an untested retail market with a slew of new development on the way, the goal should be to continually seek to upgrade retail options to get to the retail that we really desire (see Part I: Market Analysis; Part II: Retail Attraction; Part III: Start at Step One). For example, a Subway may become a Panera Bread (just an example for the Subway lovers out there). So from that perspective, having a Chick-fil-A replace a KFC/Taco Bell would be moving in the direction of “better” for the neighborhood, especially if the Chick-fil-A has interior seating, and might be a good way of proving the market for more desirable retailers.

That said, as an aside, I am a little curious what other retailers, particularly food and beverage retailers, have approached or been approached by this particular property owner (and others in the neighborhood). I know that this is not the first time Chick-fil-A has shown interest in this particular location, so when I hear things like XYZ retailer is not interested in the neighborhood or the other myriad excuses for not having a sit-down restaurant, I do suspect something else is going on, like seeking a lease rate that is kind of ridiculous. I believe The Parks Main Street is working on a strategy for retail attraction so that it is not done haphazardly and residents do not feel like things are just being dropped on the neighborhood with no regard to impact because they are by-right projects (like a 117,000 square Walmart or a planned Chick-fil-A drive-thru with no interior seating at a major intersection).

These are just my thoughts on how we can help the ANC help us try to maximize what little opportunity may exist as we go through this process. I do hope people will provide constructive feedback to ANC 4B as we move forward.

4 responses

  1. Thank you for this clear-headed perspective on the “coming of Chick-Fil-A”. Next door and other apps like it appear to have a number of people who like to say “no” to everything. As with most new businesses or developments coming to the area, we have an opportunity to listen to what businesses have to say and help them create an inviting experience for residents and visitors – which will be the template for other businesses interested in coming to our neighborhood.

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